Author Archives: Dan Prince

Clearly, the marketing team at AtmosAir asked the owners of EJ’s the fundamental question every B2B marcom person needs to ask their client.  What problem can we solve for you?

When it seems everything has changed…has it? Recently, Louis Claps, Principal of Exclaim, a creative experiences agency, faced a common challenge . . . A prospect called wanting a series of customer-facing, animated healthcare videos.  You know the drill… cold call?, budget?, time frame?, relevant experience?, COVID – so all remote…with an added element –Continue reading “Still have two ears?”

The Art of Retention We know that COVID changed how we think about office space — and working from home has certainly changed our wardrobe — but velour and financial services? Yeah, why not… Hiring and retaining talent in a remote environment has brought a slate of challenges beyond the WFH technical and operational hurdles.Continue reading “Velour and Fintech – Perfect Together…”

Dating. Courting. Finding your soulmate. Flowers. Chocolate. Cuddly stuffed animals.  Sounds pretty typical of how dating is often portrayed on screen, but not so much for Ryan Reynolds and his more-than-contrarian Match.com commercial. Then again, 2020 was like no year we’ve ever been through.  Many businesses took some kind of pivot to adjust to our current and continued altered state.Continue reading “Not “puppy love,” this is “pandemic love””

Normally, when we think of being bothered, we associate it with being annoyed. Like “stop bothering me.” But bother can have positive connotations when it comes to getting someone’s attention. “Bothering the eye” is an age-old tool in advertising in order to ensure your message gets noticed. Think of placing an image or a headlineContinue reading “Yes, I am trying to bother you…”

Dilbert says, “If it’s worth doing, it’s worth measuring.” Ok, so maybe Dilbert never really said that, but it’s one of the corporate adages about productivity that has stayed with me. In marketing and communications, this often translates into… Webinar sign-ups and attendance Whitepaper downloads Email open and click-thru rates I’m passionate about metrics, soContinue reading “Analytics Gets Personal”

If necessity is the mother of invention, then pandemic is the mother of creativity.  I was out and about walking on the Upper East Side of Manhattan when something caught my attention. It was a branded van from Babe, the “take-anywhere wine in a can.” There was a woman sitting on a chair that seemedContinue reading “What do wine, manicures, and an Upper East Side restaurant all have in common?”

Every now and then a brand comes along that completely turns an industry on its head (or at least makes you do a serious double take). According to DeadHappy, a UK-based life insurance company, you should make a death wish – but it doesn’t mean what you think. To them a death wish doesn’t meanContinue reading “Wait – DeadHappy sells what?”

Have you ever been in a room where everyone’s dressed in the same standard “corporate uniform” — predictable neutral tones? But, then there’s that one person with bold socks, a bright tie or a pop of color that catches your eye and almost makes you do a double take. Those are the people who are willing to stand out.Continue reading “What Color Are Your Socks?”